Fast Food Advertising

I'm sure everyone has looked at at least one food advert in their time and said 'Ha! It never looks like that when it gets to me!' Well, actually I said it about 2 hours ago in Tesco. But you get it even more so with fast food restaurants. I saw this over on Design Taxi and thought I should share! It shows you what your burger looks like when you receive one in McDonald's and then how they prepare them for the advertising photo shoot. Its actually quite interesting.